A few days ago, I wrote a post about FlyWP, including many affiliate links. Now I’m doing something similar with FlowMattic, which might make you wonder why. Am I just trying to make a blog that promotes products for commission? Not quite. I also want to use this space to share some reflections.

I’ve started viewing the internet with a bit of skepticism. It’s becoming a space filled with “gurus” making empty promises about how to get rich—promises that benefit only them. But on the flip side, there’s still an undercurrent of innovation worth exploring, including software built by small companies rather than “tech giants”, I saw this expression in the Voxel group another day and it make me reflective. A kind of amazing tools made by like indie hackers or small teams.

For about 15 years now, I’ve made a living online, working behind the scenes on building websites with no-code tools. During this time, I never bought a single course or attended college; I learned everything through online tutorials and using quality tools like FlowMattic. Now, with my years of experience — and almost 20, and as a WordPress enthusiast since 2009 — I feel it’s time to share my knowledge. I’ve never fallen for empty promises. I’m not here promising anything or trying to be the no-code guru, but I genuinely believe that tools like these, which also come with an accessible price, can offer us a respectable profession and provide solutions that even high-cost, closed tools sometimes can’t achieve. With these tools, we can build real digital businesses instead of chasing yet another magic formula people believe will make them money online. You can create a digital producr like car classifieds site, a real estate marketplace, a heavy machinery marketplace, or any other business you want to build.

Throughout these years, I’ve been a “no-code” automation enthusiast. I never learned to code, but I developed a knack for connecting the right pieces. From automating with tools like Zapier to using NameChanger on Mac for batch file renaming and Photoshop actions to build a kind of dynamic web layouts in Photoshop to help that mess process that I was work with UI/UX in Photoshop, I’ve always seen opportunities in becoming a “tool-connecter” in the creative industry.

And I think the future of the internet is closely tied to automation. In the future, we’ll have various inputs and agents automating processes and managing micro-tasks that all need to be interconnected along tools. Ok, I know that I’m talking about the present.

Recently, at lunch with a friend he asked me about “automation tools”, he is also a tech guy. I shared my excitement about the FlowMattic solution, created by another and today also Voxel enthusiast from India. After diving into geopolitics and gaining a greater understanding, I’m impressed by India’s space advancements and technological development. I even wrote, “build apps like a rocket” because, in this tech race, and in piecing together tools like Voxel and WordPress by automation, Nitin is leading the way. While I’m not anti-Yankee, I do feel connected to emerging-market solutions that make the no-code industry more accessible. That’s why I mentioned he’s Indian—it resonates with me. From a geopolitical perspective, India demonstrates the importance of technological progress for societal advancement like in rocket development and it show how the Indian guys are good writing codes and connecting pieces. I believe that Brasil can get inspired in India and follow the same path.

If I were to talk about the excellent choice of name, every time my subconscious reads “Flow,” I find myself exploring more—especially with this tool. When I understood what “Flow” meant, a quick paragraph from Google helped explain it:

“First identified in 1975, the flow state became popular thanks to Croatian psychologist Mihaly Csikszentmihalyi. It refers to a person’s mental ability to become fully immersed in an activity they are performing.”

This helped me understand more deeply that our mind has “mental states,” and working with tools like Voxel, FlyWP, and Elementor allows you to immerse yourself and achieve a very interesting flow state. Technology lets us create, tapping into our ancestral roots as creators, where the act of creating becomes a meaningful life purpose. And this made me see the value in being creators, not scam artists preying on the elderly, like so many you see online.

At the same time, there’s a balance between creating and resting. I had promised myself no more work talk on Sundays, but Sunday’s also a day for mass, and this is my kind of religion. Yesterday, I received an email with one last opportunity to upgrade my FlowMattic license, and after a few weeks of using it, I knew it was the right moment to share my experience and upgrade my plan. So here I am, writing a kind of Sunday reflection on life.

Now, I have many automations available, some of them I will be using in my personal projects and also in the templates, I’ll probably be reaching out to him soon, saying, “Can you make my blender wash itself when I send an email?”. No, I’m not the kind of this user, but I’m still trying to understand the possibilities but at this time I understood that what FlowMattic offers is enough to me and already really to see the path they want to trill as what expect of an “automation tool” for Voxel and WordPress.

One of the biggest benefits I found in choosing FlowMattic is its seamless integration with Voxel. It’s one of those solid apps where pressing a button works as expected. Sure, it may not have as many automations yet, but I wouldn’t be surprised if they soon offer “automation of automations.” Jokes aside, I believe automation tools and AI are extensions of our capabilities—tools that enhance and streamline our workflows, not replace us. When I decided to pursue a “one-person business” approach, I started looking for solutions that would expand my mind and my hands.

Plus, being self-hosted adds a level of ownership and control. I prefer solutions that would allow me to run locally if needed. In a world where connectivity can be at risk, I factor this in—it’s easier to keep a WordPress setup running with Voxel and FlowMattic than with something like Bubble. This setup offers the freedom to develop custom solutions and understand what’s happening behind the scenes too.

Two things I think are also important to mention are that FlowMattic offers a kind of test site where you can get hands-on experience with the tool, and they also provide a money-back guarantee. This is great for those who are already aware of the need for the tool and interested in purchasing it but want some peace of mind in case an unforeseen issue arises in practice.

Here are a few of keypoints of FlowMattic
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